Channel Marketing
Growing the channel and maintaining it by connecting with every member of the ecosystem on a regular basis go a long way in getting everyone aligned to the company's vision. This in itself is a herculean task. Added to this all the services that have to be provided to the channel to keep it running like incentive programs, training, conferences, co-op marketing and more put immense pressure on the respective Channel Managers.
At End To End, we help this ecosystem increase their wallet share by co-developing and executing the channel strategy. Our expertise across domains and different channel implementations enables us to provide our clients faster go-to-market times and increased ROI. See our capabilities and services below.
Types of services
- Channel Identification, recruitment and development – We work with our clients right from defining channel structure, to identifying and expanding their channel across tiers. We rely on our channel database strengths to help recruit and develop the channel for our clients.
- Channel Management – Setting up a channel is a mammoth undertaking in itself. Managing the channel, updating new partners and clearing terminated relationships is managed online, thereby ensuring business continuity. Tracking and reporting everything related to the channel is possible via the customised e-portal that we set up for our clients. We also assist channel partners in utilsing their co-op funds effectively and monitor the same on behalf of the principal at a micro and macro level
- Channel Incentive Programmes – Once the channel is in place and products are flowing through the channel, we track the achievement of goals and payouts for various incentive and reward programs such as special incentives, product launch incentives, and ongoing loyalty programs using a customised e-portal for the same. We run these incentive programs for the channel partners as well as the sales executives in their teams.
- Channel Conferences – Whether it is at a district or international level, we help project manage and organise get-togethers for trainings, discussions, networking, product updates, celebration events and recognition. And for partners who can't make it physically, we even have webinar capabilities to provide a greater degree of reach and inclusivity
- Retail Activation – Using our centralised creative and logistics teams, the entire gamut of operations related to PoP (point of purchase) materials. Ie., design, print, delivery and tracking are managed end-to-end by us. We conceptualise and deliver activities in specific geographies to increase footfall to retail outlets and execute national level rollouts of roadshows and promotions
- Channel Training – We identify soft and sales skills levels across the channel and augment the necessary skills of identified individuals with various workshops and short training courses. We also provide certification on behalf of the principals' based on their guidelines
The End To End Advantage
- Experience: Close to one and a half decades of marketing experience
- Reach: Activation network in 70+ cities in India to increase your Go-To-Market readiness
- Technology: Customised Portals to track loyalty and incentive programs
- Strengths: Database Marketing, Email Marketing, Lead Generation and Telemarketing services to deliver results for all your Channel needs
